Contract length: March – May 2026

Contract type: Freelance or Employment

Fee: Project Fee to be negotiated

Location: WFH except required on site during performance week 4-8 May 2026. Minor interstate travel required.

Application Deadline: 3pm, Friday 20 February 2026

CV & Cover Letter Submission: info@mtcavas.com.au

The Marketing & Sales Lead sits at the centre of strategy, delivery, and communication, leading end-to-end marketing and sales activity for a live ticketed event. This role is responsible for driving audience growth, ticket sales, and brand impact through integrated, data-led campaigns across digital, traditional, and experiential channels.

Working closely with internal teams, external agencies, artist and international partners, you will own campaign strategy from ideation through to post-show reporting, ensuring creative excellence, commercial outcomes, and strong stakeholder relationships.

This is a two-month project commitment that will include the lead up into performance week and post-show reporting.

Campaign Strategy & Delivery

• Lead the planning, execution, and optimisation of integrated marketing campaigns for a two night concert of a high profile Artist.

• Own digital-first campaign strategy across paid media, social, search, email, websites, and content

• Oversee print and outdoor advertising, including posters, flyers, programmes, and signage

• Optimise media spend and campaign performance against ticket sales and audience targets

• Manage campaign budgets, timelines, and ROI

Sales & Performance

• Lead sales strategy and inventory management for the concert

• Analyse ticketing and audience data to inform campaign decisions and optimise performance

• Generate and distribute weekly sales reports and post-show campaign reports

• Translate insights into clear, commercially compelling recommendations

Content, PR & Partnerships

• Lead PR strategy, schedules, and execution in collaboration with PR agency and artist management team

• Brief, approve, and manage creative content across campaigns

• Oversee copywriting for advertising, eDMs, websites, and promotional materials

• Manage content approvals with artist management and partners

• Ensure partnership and sponsorship agreements are delivered in line with commitments

Stakeholder & Agency Management

• Act as the primary point of contact for external marketing and PR agencies

• Lead and influence internal teams across marketing, content, PR, and digital

• Manage relationships with international and domestic stakeholders across time zones

• Represent the organisation professionally during rehearsals, load-ins, and performances

You are a senior marketing leader with extensive experience in live entertainment and ticketed events. You balance creativity with commercial acumen and are comfortable leading complex, high-profile campaigns with multiple stakeholders. You are a hands-on operator that has the ability to make efficient decisions always seeking to improve campaign results.

Essential Experience & Skills

• 10+ years’ experience in theatrical, live entertainment, or high-profile content marketing

• Proven leadership of full-cycle marketing campaigns from strategy to post-show reporting

• Strong experience across digital advertising, social, email, web, and SEO

• Excellent copywriting, communication, and stakeholder management skills

• Demonstrated success leading agencies and cross-functional teams

• Strong analytical capability with the ability to turn data into action

• Confidence working in fast-paced, high-volume environments

Nice to Have

• Experience coordinating international marketing and localisation

• Strong financial acumen, including budget and P&L responsibility

• Working knowledge of tools such as Google Ads, Meta Business Suite, Canva, Squarespace, Monday.com, Microsoft Office Suite, TM1

• Bachelor’s degree in marketing, business, or a related field